It was the publicity attending this investigation which set reporters on the track of the Whateleys, and caused the Boston Globe and Arkham Advertiser to print flamboyant Sunday stories of young Wilbur’s precociousness, Old Whateley’s black magic, the shelves of strange books, the sealed second story of the ancient farmhouse, and the weirdness of the whole region and its hill noises.
—H. P. Lovecraft, “The Dunwich Horror”
The public knows of the Miskatonic Expedition through our frequent wireless reports to the Arkham Advertiser and Associated Press, and through the later articles of Pabodie and myself.
—H. P. Lovecraft, At the Mountains of Madness
As was only natural under the circumstances, this piquant debating finally got into print in the form of letters to the Arkham Advertiser; some of which were copied in the press of those Vermont regions whence the flood-stories came.
—H. P. Lovecraft, “The Whisperer in Darkness”
Lovecraftian manga have been undergoing a recent renaissance in Japan, with the critically acclaimed reception of Tanabe Gou’s adaptations of At the Mountains of Madness, “The Hound,” “The Colour Out of Space,” and most recently “The Call of Cthulhu,” all of which have been or are being translated and published in foreign language editions: Spanish, Italian, French, German, English, etc. Other popular adaptations include the Cthulhu no Yobi Koe series by Chuuou Higashiguchi (中央東口), and related manga include the Minase Yomu and the Really Scary Cthulhu Mythology (水瀬陽夢と本当はこわいクトゥルフ神話) series by Yoshihara Masahiko (吉原雅彦), and the many Zone of Cthulhu manga released by the SAN-EI Corporation (三栄)—which includes The Woman of Arkham Advertiser (A・Aの女) series by Takata Yuki (高田 悠希).
The conceit of the series is simple: Alice Allan is a cub reporter for the Arkham Advertiser, the local newspaper that appears in several of Lovecraft’s stories, and her “cases” cover a number of Lovecraft’s stories, both Mythos and non-Mythos, as set around Arkham. The result is a series of adaptations with a twist: we get to see the stories from a new perspective, that of a young newspaperwoman investigating the odd happenings. The series is categorized as a seinen (青年漫画), aimed at young men (18-30s), being more realistic and less action-packed than manga like One Piece or Dragon Ball, but readers of all genders and ages can appreciate it.
The adaptation is played seriously, but with more than a few laughs thrown in, the figures sometimes reduced to small chibi-style exaggerated figures to emphasize the one-off joke, familiar from manga like Shirow Masamune’s original Ghost in the Shell. The translation by Amimaru Translation and Localization Services Ltd. is mostly solid, although every now and again a joke may fail to land due to some cultural crossing of wires.
The small details and stark contrasts in the illustrations really shine though. Takata Yuki has worked hard to express the America of the 1920s, full of newsboys and the transition from the small industrial city of Arkham to out-of-the-way rural community of Peck Valley is like traveling back in time. Done in simple black-and-white, the bright outside scenes are given white backgrounds, while the moment the intrepid reporters step into the vault, the page is dominated by huge splashes of stark black, a very effective presentation that accentuates the emotional response of Alice Allan and her associate Billy.
Alice herself is the major focus and driver of the plot. She desires to prove herself as a reporter, and this is her first real opportunity to do so, by looking into the morbid details around the mysterious death and quick burial. While her enthusiasm is sometimes played for laughs, especially when contrasted against her long-suffering friend Billy, it is very effective at cutting right to the heart of Lovecraft’s story.
The story is not exactly a straight adaptation; Takata Yuki wisely doesn’t attempt to mimic the style of Lovecraft’s prose, and takes a few liberties with the ending, hinting at this being a small piece of a bigger picture that the reporters know they can’t quite see yet. Which works very well; Alice Allan is an engaging, energetic, enthusiastic protagonist, and starting slow with one of Lovecraft’s more low-key stories as their first “case” was a wise decision on the part of Takata Yuki.
The Woman of the Arkham Advertiser is available in Japanese on Kindle, and in English on Manga Planet subscription service.
Bobby Derie is the author of Weird Talers: Essays on Robert E. Howard & Others (2019) and Sex and the Cthulhu Mythos (2014).