Obed finally got her married off by a trick to an Arkham feller as didn’t suspect nothin’. But nobody aoutside’ll hev nothin’ to do with Innsmouth folks naow.
—H. P. Lovecraft, “The Shadow over Innsmouth”
A significant but often understated plot point of “The Shadow over Innsmouth” is the focus on a rather conservative human courtship traditions. The Deep One hybrids of Innsmouth want to spread and breed—marry and have children—and do so within the context and framework of human marriage as understood in the late-19th/early-20th century United States. Alternative arrangements like polygamy or group marriage do not appear in Lovecraft’s story; children (and sex!) out of wedlock are just not under consideration in the story itself, even if they were realities of life in the 1920s.
This focus on rather conventional human marriage brings in to Innsmouth stories an element of domestic drama, as exemplified in stories like “A Coven in Essex County” (2016) by J. M. Yales, but it also allows writers to explore this aspect of the Mythos through the permutations in human experience…all the weird ways people find to have relationships, just add Deep Ones. Except there is always more to it than that when dealing with Ann K. Schwader.
The premise of “Mail Order Bride” by Ann K. Schwader is right in the title: lonely men like George, Phil, Art, and Tony pay the Island Love Introduction Agency, hoping for quiet Filipina wives to cook and clean and keep the beer cold—but Lupe, Tia, Inez and the other women they marry are from a very different island culture. Part of the craft of the story is the Stepford Wives-esque othering of the Innsmouth brides, the subtle exaggeration of the normal difficulties experienced by couples in these situations: differences in language, culture, whether or not to have kids, staying together.
Robert M. Price in Tales out of Innsmouth and Kevin L. O’Brien in Eldritch Blue: Love and Sex in the Cthulhu Mythos both considered this story an update on the Innsmouth theme “of race-mixing, especially with Asians” (Price), referencing Captain Obed Marsh bringing home a Polynesian wife, and that “the miscegenation is still present, since the women are Deep Ones as well as Filipinos” (O’Brien). While the misidentification of the brides as Filipinas by their husbands is present, the racial politics Price and O’Brien read into the story are a red herring. The brides’ characterization as foreign is a cover for their much deeper alienation from their husbands, a layer of the mystery for the brides’ spouses to peel back, revealing a much more disturbing reality.
Procreation, which is the ultimate apparent goal of the mail-order brides in this story, is a Mythos theme examined in many stories—“The Thing from Lover’s Lane” (1996) by Nancy A. Collins, “The Devil’s Hop Yard” (1978) by Richard Lupoff & “The Cry in the Darkness” (2011) by Richard Baron, “Prey of the Goat” (1994) by Margaret L. Carter, “In His Daughter’s Darkling Womb” (1997) by Tina L. Jens and more—but Lovecraft’s racism and views on real-world mixed race unions casts a shadow on the much weirder cosmic miscegenation which is a hallmark of “The Shadow over Innsmouth” and its literary descendants. Schwader is accurate to Lovecraft’s overall themes, right down to the idea of using interracial unions as a cover for marriages between human and not-human. Unfortunately, enough old prejudices are still extant that her effort to portray a transposition in gender roles has been mistaken for a regurgitation of racial politics.
It’s gender politics at play in the story…and that goes for the Mythos aspects as well:
This is also one of the few stories where Mother Hydra occupies the stage alone rather than sharing it with Father Dagon, or for that matter being consigned to the wings as is usually the case. This reflects the feminist tone of the story, which is a departure form the way that the creation of human/Deep One hybrids are usually created. The precedent, established by H. P. Lovecraft in “The Shadow Over Innsmouth”, is that human males mated with Deep One females, though it can be assumed that Deep One males got it on with human females as well. The point is that it was the males of either species which initiated the contact. While this is understandable, considering the aggressiveness of the males of both species and that both cultures tend to be male-dominated, it also reinforces the role of the female as the passive victim. In this story these roles are reversed: it is the females, led by a female deity, who initiate the contact and the men who are the passive victims.
—Robert M. Price, Strange Stars & Alien Shadows 128
This is ground that Schwanger would revisit in stories like “Objects From the Gilman-Waite Collection” (2003), and it adds another layer to what is already a compellingly-told role-reversal story. A subtle expansion and re-casting of the Mythos, with Mother Hydra as fertility deity, and the female Deep One hybrids as part of an all-female coven has overtones of Wicca and Goddess-worship, and the cohesiveness of the women is another point of alienation from the male characters in the story.
Bobby Derie is the author of Sex and the Cthulhu Mythos (2014)
Deep Cuts in a Lovecraftian Vein 
“both cultures tend to be male-dominated” do they really? I remember nothing in TSOI that would imply that Deep Ones had a male-dominated culture.
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In “The Shadow over Innsmouth,” what little is revealed of the Marsh family is implicitly patriarchial, with Marsh leading the marriage with the Deep One women, his grandson remaining prominent in the community, and his daughter being “married off”; while little of the Esoteric Order of the Dagon is revealed, the known members are men and the third oath is implicitly of a male human marrying a female Deep One. Lovecraft’s notes to the story also strongly imply male Deep Ones raped human women during the invasion of the town. There’s certainly room for argument, of course.
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